Giving Your Product Release a Name

uniRow SeabiscuitWe recently released the next version of uniRow – which we have named Seabiscuit.

The name was perfect for this release for the following reasons:

  1. This version is a quantum jump in performance, design and experience from the previous version.
  2. We are a small team working hard to deliver top quality results.
  3. We wanted the name to represent passion, endurance and an ability to surprise.
  4. There is competition in our market and that makes us run faster.

Seabiscuit (May 23, 1933 – May 17, 1947) was a champion Thoroughbred racehorse in the United States. A small horse, Seabiscuit had an inauspicious start to his racing career, but became an unlikely champion and a symbol of hope to many Americans during theGreat Depression. Seabiscuit was the subject of a 1949 film, The Story of Seabiscuit; a 2001 book, Seabiscuit: An American Legend by Laura Hillenbrand; and a 2003 film, Seabiscuit, which was nominated for the Academy Award for Best Picture.

(Source: Wikipedia)

Give your product an amazing name, here are some reasons why you should.

  1. You have worked hard on it, show it off – within reasonable limits of course.
  2. Google uses Desserts to name Android versions, Apple names Mac OS versions after the big cats. Give your product a character.
  3. You are building a company along with the product, let the name represent what your company stands for.
  4. Be a trend-setter. There is a fair chance that other companies in your sector are running down numbered versions, do something refreshing.

Your product is your baby, give it a name. Don’t name it with a number. Well, unless you are George Costanza!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s